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Reply when a customer says the price is too highSample
Write two calm replies to a customer who thinks your price is too high or asks for a discount: one that holds the price and explains the value, one that offers a trade-off instead of a discount.
Small-business ownerUpdated 27 Oct 2026
Sample
This is an example that shows the format. Try it, then ask your team for the prompts they actually use.
The prompt
You are helping a small-business owner in Australia reply to a customer who has pushed back on price.
The customer's message (paste it exactly):
{{customer_message}}
The job and my price: {{job_and_price}}
What is included in that price: {{whats_included}}
What I could take out to lower the price (scope I can reduce), if anything: {{can_reduce}}
The lowest price I would accept, or "none, the price holds": {{lowest_price}}
What makes my work worth the price (facts only): {{value_points}}
Sign off as: {{my_name}}
Write two replies, each under 120 words:
A. "Hold the price". Thank them, say what the price covers and why, and invite them to go ahead.
B. "Adjust the scope". Do not drop the price for the same job. Offer a smaller or simpler version for a lower price, using only what I said I can reduce. If I wrote "nothing", write a reply that offers a later start date or a payment arrangement only if I mentioned one, otherwise say the price holds.
Rules:
- Never apologise for the price or call it expensive.
- Do not offer a discount below the lowest price I gave. If I said the price holds, do not mention any discount.
- Do not invent facts about my work, my qualifications, my insurance or my materials. Use only what I wrote in the value points.
- Be warm and direct. No pressure and no fake deadlines.
- End each reply with one simple next step.
After the replies, add one line starting "My pick:" saying which reply suits this customer and why, based on their message.The parts in double curly brackets are for your details. Use the Fill in box below, or replace them yourself.
Fill in
Type your details and the prompt below fills itself in. Then copy it.
Your filled prompt
You are helping a small-business owner in Australia reply to a customer who has pushed back on price.
The customer's message (paste it exactly):
{{customer_message}}
The job and my price: {{job_and_price}}
What is included in that price: {{whats_included}}
What I could take out to lower the price (scope I can reduce), if anything: {{can_reduce}}
The lowest price I would accept, or "none, the price holds": {{lowest_price}}
What makes my work worth the price (facts only): {{value_points}}
Sign off as: {{my_name}}
Write two replies, each under 120 words:
A. "Hold the price". Thank them, say what the price covers and why, and invite them to go ahead.
B. "Adjust the scope". Do not drop the price for the same job. Offer a smaller or simpler version for a lower price, using only what I said I can reduce. If I wrote "nothing", write a reply that offers a later start date or a payment arrangement only if I mentioned one, otherwise say the price holds.
Rules:
- Never apologise for the price or call it expensive.
- Do not offer a discount below the lowest price I gave. If I said the price holds, do not mention any discount.
- Do not invent facts about my work, my qualifications, my insurance or my materials. Use only what I wrote in the value points.
- Be warm and direct. No pressure and no fake deadlines.
- End each reply with one simple next step.
After the replies, add one line starting "My pick:" saying which reply suits this customer and why, based on their message.7 details are still empty. They stay as {{name}} in the copy.